Brand Manager Division

2017- Master Degree at University of Parma, International Business and Development, Economics

Senior Manager with strong commercial experience, organizational skills in the Retail and B2B biz formats, reporting directly to CEO and Chairman, in the company with workforce about 300 people. Focus on delivering economic results, excellent customer service. Takes decisions and implements strategic direction efficiently. Open to change and refinement of business models, to elevate product positioning and transform the marketplace. Influential on all key stakeholders, both internal (senior executives, management, owners) and external (strategic suppliers and clients/customers). Proven track record of creating, coaching and leading winning teams. Experienced in launching and rolling out New Retail formats(market research and market analysis) in Saint Petersburg and South of Russia. Numerous participant of international and domestic exhibitions, events. Motivator, influencer with a positive attitude and contribution to create a qualitative working environment. 2011 – 1/2016: Basis-South Cooperation (one of the leading companies in Russia for home and industry interior design and fit-out) General Manager of Wallpaper Division Largest division in the company, with Euro multi-million turnover, 12 people team, reporting directly to CEO and majority shareholder. 100 corporate clients and 8 mono-brand stores. Responsible for all aspects of the business model: planning, budgeting, logistics, forecasting, product (technical, merchandising (3000 SKUs), sourcing from Europe and Asia, T&C negotiation), market segmentation and distribution, pricing and retail assortment, retail management, marketing support and inventory management. Full ownership of Division Profit & Loss. Corporate clients retention with focus on excellent customer service, suppliers negotiations. Work closely with Design Studio division, to craft the best possible customized solution for both key corporate and household clients. Major Achievements Despite economic crisis, gained market share from all competitors. Grew revenues by 50% doubled profit. Created and led the best sales team in the industry. Refined distribution of corporate channel. Clear product assortment, client selection and positioning. Grew mono-brand store channel from 5 to 8 stores. Took retail in-store experience to a different level. Elevated store concepts and assortments. Best Customer Service and Retail Experience in the industry. 2008 – 2011: Basis-South Cooperation Senior Analyst of Wallpaper Division Market Analysis: supplier mapping, competitors benchmarking. Business development through scouting, assessment and contract negotiation of new suppliers. Optimization and control of processes: Orders, product flow to warehouse and stores. 2006 – 2008: Basis-South Cooperation Commercial Representative of Wallpaper Division Procurement of product: refinement of assortment and negotiation of T&C Working with client base, find and attract new customers; negotiate T&C Engaging with client portfolio to ensure budget sales compliance. Control of account receivables and management of bad debts.