Brand manager

- Portfolio development – optimization of current portfolio according to short-term and long-term strategy as well as new product development (supervision of several NPD projects with cross-functional teams: R&D, Finance, Sourcing, CATMAN, PRGM, Demand, Legal, Regulatory, TM, Activity, etc.). - Communication plan development and execution (external and internal), outside agencies briefing and management. - Sales activations with big brick & mortar and online stores (Buy & Get mechanics, Instagram challenges, Influencer marketing with popular bloggers and celebrities). - Seasonal redesign campaigns development and implementation with management of outside agencies. - Brand health tracking – preparation of all kinds of brand in-depth regular and ad-hoc analytics with internal and external data (Nielsen, GFK, Carat etc.), market and consumer analytics, P&L management. - Budget track and control. - Product quality management along with Quality, R&D, S&I and Industrial. - Performed other relevant tasks assigned.

Prepared regular and ad-hoc analytical reports on macroeconomics, sales trends, market shares and penetration, household panel consumption, competitors’ activities (e.g., new product launches), price & promo pressure, distribution, market forecasts, portfolio overview, etc. with internal and external data (GFK, ACNielsen, Euromonitor, etc.) for Marketing / Sales teams and RU/ Global Top management.

Participated in daily activities of several departments (3 rotations) - Health Economics & Market Access, Business Intelligence, Medical Affairs, took part in several projects (Medical Affairs KPIs; MedReps Monitoring, Regional Market Access Monitoring). Have gained a good knowledge of Health Economics (modeling and different types of analysis: cost-effectiveness analysis, cost-utility analysis, budget impact analysis, sensitivity analysis, etc.; prepared detailed educational material on Health Economics for MA), Business analytics (prepared regular management reports with IMS/Comcon data, ad-hoc sales force efficiency analytical reports for RU and CIS) and Marketing (helped to organize promotional events, conferences and learning sessions, prepared various product materials, helped to update KOLs database, etc.).