CMO
Резюме обновлено 1 месяц назад

CMO

Занятость: Полная занятость
График работы: Полный день

Опыт работы

Сентябрь 2020 —
по настоящее время
ROSTELECOM-Solar – IT company, subsidiary of PAO Rostelecom, cybersecurity Moscow, rt-solar.ru
HEAD OF DIGITAL MARKETING
• Lead digital development and go-to-market strategy for Rostelecom-Solar
• Design, develop and execute a strategic business plan in the digital segment. Forecast sales and lead enhancement
• Build the brand, increase consideration for the company's services and support demand generation across target clients.
• Developed, managed and lead strategic online marketing programs resulting in lead generation and sales pipeline. This involves delivering integrated social media, paid media, and web campaigns, including performance analysis and optimization recommendations.
• Lead a project to accelerate marketing's transition from a "push" marketing model to a "pull/digital" marketing model.
• Responsible (but not limited) activities for leading new web site development, email/CRM-marketing strategy, SEO and SMM
Sales results
• Built new sales channel for SMB segment
• Increased number of leads from digital channels by 53% in 6 months
• Built a digital promotion strategy for Enterprise segment
Январь 2019 —
сентябрь 2020
1 год 8 месяцев
IP VIDEO SYSTEMS
HEAD OF DIGITAL MARKETING
• Plan, budget and execute of digital and offline marketing strategies
• Developing of a new web site and online shop (in a process)
• Optimize of digital marketing costs, CPO
• Initiate and execute of advertising campaigns in the digital segment for E-store awareness, sales, traffic flow and conversion rate growth: SEO, Paid Search, SMM, Affiliation, Retargeting, Market-place, Programmatic, Partnerships and other channels
• Manage, develop and optimize of e-mail marketing;
• Analyze sales and marketing performance (Google Analytics / Yandex Direct) and weekly/monthly report by channel
• Launched call-tracking
• Manage the functional development of the current website, initiate of necessary changes for e-com better performance, A/B testing
• Social marketing activities
• Content and PR promotion
Март 2016 —
декабрь 2018
2 года 9 месяцев
ESET SOFTWARE Moscow, www.esetnod32.ru
MARKETING & ONLINE SALES DIRECTOR (Russia & CIS)
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• Full responsibility for B2C, B2B marketing (SMB & Enterprise) and eCommerce in Russia and CIS.
• Managed 5 dynamic marketing teams (25 peers): B2B/Channel Marketing, Product Marketing, eCommerce/Digital Marketing, Advertising/Content and Public Relations.
Brand results
• Managed product and marketing launches for Software, SaaS projects, new products and services as DLP, Threat Intelligence from initial roadmap development to final go-to-market strategy and launch.
• Increased number of B2B marketing activities by 24% in 2017 vs. 2016.
• Increased Brand Awareness by 14% in 2017 vs. 2016 based on wordstat.yandex.ru.
• Expanded media outreach boosting coverage 220% by the mid. of 2017 vs. 2016
Sales results
• Launched 360 marketing campaign in CIS which contributed to sales increase of 15% in 2017 vs. 2016.
• Managed existing and launched new formats of the Lead Generation integrated marketing campaigns for B2B to build a continuous sales funnel which facilitate to sales increase by 7% in 2017 vs. 2016.
• Launched a new e-shop and increased the conversion rate by16%.
• Managed implementation of different sales and CLM activities for e-commerce and achieved new customer acquisition growth of 12% in 2017 vs. 2016.
Август 2009 —
июль 2015
5 лет 11 месяцев
SONY PICTURES ENTERTAINMENT www.sonypictures.com/
MARKETING DIRECTOR (Russia, CIS)
• B2B – distribution network development and marketing support of sales;
• B2C – Marcom, Digital, PR.
• Launched three TV brands.
• Developed country strategy in line with global and EMEA approach.
• Implemented corporate guidelines and brand books standards’ for all activities.
• Sony Sci-Fi and Sony Entertainment Television entered the top 15 among 246 TV brands in Russia (TNS, 2013).
• Budget optimization: saving the advertising budget $ 700,000 per year as a result of barter deals. Managed total budget 3,5mln. USD / yearly.

Обо мне

Key skills
Marketing Strategy Development
Market Research
Brand Management
Advertising
Digital Marketing
PR
SMM
Marketing Communication
E-Commerce
Strategic Marketing
Product Marketing
B2C Marketing
Internet Marketing
B2B Marketing
Channel Partner Development
Google AdWords
Google Analytics
Yandex Direct
About me
Marketing experience at Director level in Performance and Brand marketing (both Digital & Offline), sales and high-performing team building across both large global businesses and small high-tech start-ups.

KEY INDUSTRIES
• IT security
• Software
• E-commerce

EXPERTISE
• Marketing mix
• Digital marketing
• Channel & Enterprise marketing
• Ecommerce
• Research

Образование высшее

1999
Russian State University for Humanities (RGGU)
Art History Department, Diploma with Honors
2005
GASIS, Higher School of Economics
Management and marketing, Diploma with Honors

Знание языков

Русский — родной
Иностранные языки
АнглийскийC2 — В совершенстве
НемецкийA1 — Начальный

Гражданство, время в пути до работы

Гражданство: Россия
Желательное время в пути до работы: Не имеет значения
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