Senior sales manager

1. Senior KAM for aizel.ru Managed 40+ B2B partners, was responsible for increasing sales of A brands on marketplace (ex.: Gucci, Prada, Fendi, Burberry, etc.); Analyzed assortment, customers' behavior, sales indicators to provide actions for sales growth of brands on monthly basis (incl. PR&SMM activities, in-store promotions and events, collaborations); Constantly worked on digital activities to push sales (ex: creating and implementing promo, banner, re-targeting, online VM, etc.) Held communication and meetings with the brands' CEOs, managed negotiations; Searched for new brands and switched them to International Marketplace model, negotiated on commercial terms&conditions; Signed 4 new contracts (International Marketplace); Increased sales of A brands by 24% YoY on aizel.ru within 8 months; Created and implemented system of analytics for A-B partners. 2. Brand Manager for Agent Provocateur, Aquazzura and Bonpoint Developed brand image for end-customers both in retail and online. Worked on retail assortment to mirror it online in accordance with marketing calendar, local customers’ preferences, seasonality; Studied website (AP) on assortment, photos, merchandise, and customers’ behavior. Pushed AP HQ to provide better photos/better description of the goods, campaign images/videos; Created local marketing calendar aligned with international one and followed all important drops, in-store activities, promotions and ads; Implemented tool to increase online sales (videos from brands' boutiques to make customers experience atmosphere of luxury stores through online channels); Worked closely with SMM manager on weekly posts (Instagram, Facebook): assortment to promote, campaign images/videos; Together with PR department worked with bloggers/influencers: negotiated payment terms, conditions, timeframes for publications and wording; Managed showroom for AP samples to provide them to media upon request; Organized and managed events for brands: press-days (invitations, place, assortment delivery from EU, space, food&drinks, etc); Mothers’ Day (Bonpoint); Held communication with media, incl. communication on new store opening (AP); Partially organized secret sales: assortment selection, price arrangement, logistics organization.

Was responsible for development of the fashion platform in terms of B2B solutions: Found new customers (stylists, schools of fashion, online resellers of luxury fashion brands, brands); Maintained high level of customer service with existing partners; Set up and negotiated pricing policy for potential partners on the platform; Promoted the platform at fairs worldwide (Moscow, Seoul); Was speaker at fashion forums to promote the platform's facilities ("She is Mercedes" at Mercedes-Benz Russia; Rogov Fashion Day). Achievements: Managed the team of 11 employees; Created from the scratch business process with all the parties involved (lawyers, photo shooting, retouch, graphic designers, accountants, customer service, IT); Created the pricing policy for different types of B2B partners; Signed contracts with 6 companies (including online stores of designers and marketplace companies).

Managed 20+ wholesale customers (Russia & CIS) for Tommy Hilfiger and Calvin Klein brands; Met customers to maintain high level of business relationships, solved problems, generated new ways of cooperation (in terms of finance, shipping windows, seasons, etc.); Sold B2B portal to the customers in order to increase company’s turnover and decrease manual work for CS team in terms of placing orders; Pushed payments from the customers to meet monthly target and plan smooth monthly shipments; Forecasted shipments on monthly basis with Sales team and Management; Controlled customers’ debts and reported on urgent issues to top management and Credit Control department; Organized shipments from warehouse in the Netherlands, supported customer in import operations (incl. Certificates and Declarations to import the goods of brands Tommy Hilfiger, Calvin Klein to RU); Lead the project (customers’ segmentation); Placed orders for B2B clients.

Placed orders; Coordinated with customs team, broker and carrier; Reported on inventory management, replenishment, reconciliation of stocks. Collected data and prepared reports to meet specific regulatory requirements; Analyzed all performance related metrics/KPIs, reviewed global reports to identify potential issues and proactively communicated to all relevant parties; Managed the project (outsource of specified logistics operations to warehouse). • Achievements Created reports and new approach to analysis of logistics operations; Participated in 4 department's projects; Successfully finished outsource project (the goal of -1FTE was achieved); Had LEAN certificate and applied LEAN approach in daily work.