Юлмарт
CEO Chief Private Label Procurement officer Chief Private Label product officer (OEM, ODM)
Ulmart’s Private Labels Project roadmap :
2013 - Start of project.
Project establishment in Ulmart. Route definition from idea to financial business model.
No overseas and private labels business were in Ulmart before. New direction - new challenge!
Target’s statements.
Initial marketing and purchasing roadmap to be leader in market.
Private’s labels registration
Zifro, Roadweller, Molecula, Nexport are owned by Ulmart company.
2014 - First Private labels sales in Ulmart.
Team buiding: 4 brand cathegorical brand-managers, overseas manager, designer of package.
First Private labels products in assortment of Ulmart.
First wins.
Buyers voute for private labels in Ulmart by their purchasing and feedbacks on web-site.
Aranging of authorized service center to serve private labels products.
2015 - Dramatical growing of Private Brands in Ulmart.
During 2015 recessionary year, customers more and more orient to Private labels products, which are same level quality with A World famous brands, cheaper price, clear postioning and with good loyal programme.
As a result, we can see own Ulmart Brands products in more then 40+ cathegories ( including DIY, Baby, Car, consumer electronics, home applience products etc). Own brands share in Ulmart 5%+.
Private labels dpt started shippment for MicroXperts brand ( computer cases, fans, cables).
MicroXperts products are assembled in Russia.
Private Labels projects achieved stable financial inexes and self-sufficiency.
Registration of DIY brand Forhead for DIY cathegories.
2016 - Prestigious private label Projects.
TV procurement, Monitors, Freezers, Bycicles, scooters, gyro scooters, sport equipment.
Contracts with A brand suppliers in China Konka, Midea, Hisense, TCL, etc.
2017 - Dealers chain establishment.
Transfortation Private label business from B2С --> B2B.
Period labels from proejct and idea was formed to ready business in business.
Private labels capitalisation growing: recognizibility/loyalty/quality/value.
Private label project in Ulmart points:
2017 year
Turnover: USD 17,8M +
Revenue: USD 5,3 +
Front margine: 31%
YoY: 90%
5 person team
6 owned brands: Zifro,Molecula, Nexport, Lemantino, Forhead, Roadweller
Chineese suppliers: 100+
Taiwaneese suppliers: 10+
Private labels cathegories: 40+
SCU: 1000+
Responsibilities and competences:
1. Project leader and futher biz in biz leader
2. Roadmap establishment from idea, market entry to stable financial direction.
3. Technical and marketing analize of developing directions, priorities highlighting
4. Contract signing with top compaies in China, Taiwan, Europe.
5. Overseas logistic’s chain eastablishment in Ulmart.
6. Sea and avia shippments
7.Quality control of OEM production. Service center establishment in Russia.
8. Private label pricing, Marketing activities, promotion sales.
9. Financial model of business establishment.
10. Tranformation from project to high-level profability biz.
11. Risk and investment analys.
Achievments:
IPLS 2017 The Best Private label breakthrough
IPLS 2017 The Best non-food Private Label