Chief Marketing Officer

- Led user acquisition, marketing analytics, art-production, and community teams - Established new business success metrics and key metrics for the marketing department - Educated senior leadership at the company about what role analytics can and should play in the decision-making process - Took on and successfully redefined the product portfolio strategy by working with the executive board - Found major product bottle-necks and key growth levers and successfully influenced product development pipeline to focus on those - Improved team's cadence by defining new marketing business processes, BI and reporting systems and analytical frameworks - Focused on developing and motivating people in my reporting chain, two of my previous reports are now CMOs at their new companies Key achievements: Turned around Awem revenue growth against our initial strongly negative projections and put it into positive territory despite worsening product metrics.

- Led user acquisition, product and marketing analytics, art-production, community, and production departments - Established new marketing metrics, pivoted marketing strategy for new and existing products - Reorganized business and org processes across user acquisition, analytics, and art-production functions - Improved transparency across the company by introducing new communication methods to the organization - Built BI and reporting systems, created new marketing analytics frameworks by getting my hands dirty and coding first prototypes. Key achievements: - 100% YoY paid channels revenue growth with a 15% increase in ad spend - Developed a launch strategy for Guns of Boom. Second most successful first-person shooter mobile game (at the time) - Successfully shifted the internal perception of old products that weren't thought of as potential growth engines. In three years 8yo game Airport City grew 8x in revenue

I was in charge of production, analytics, and marketing of the mobile app as well as managing the engineering team Key achievements: - Redefined the role of the mobile app as a product feature instead of a growth channel - Launched android app that was built from the ground up

- Led product and marketing analytics teams - Hired and trained a team of incredibly talented and successful analysts Key achievements: - 25% YoY increase in marketing spend ROI - Defined analytic role at the company