Product Manager

I came to this position to develop the newly established sea cruise company “Baltic Passenger Lines” to manage the development of a brand book (guideline, logo) and a website with further market interventions and sales of tickets for the Baltic Sea cruises. Main responsibilities: - Drafting of contracts and agreements, conclusion and control of their execution - Preparation of expenditure contracts for compliance with Federal law-223/Federal law-44 on public procurement - Business correspondence with public authorities, government - Managing a number of projects - Organization of events, business meetings - Maintenance of documents circulation, reporting Achievements: - Because of having experience in IT-industry I became responsible for the marketing part of the project " Creation of a marine passenger shipping company» - Basing on the analysis of the cruise companies' market I developed a contract for the provision of marketing services for the development of a brand book, a guideline and a logo, and concluded it on beneficial conditions - Became responsible for organizing events and meetings with foreign contractors - Because of my communication skills and knowledge of English I became a translator for management at meetings with foreign partners and contractors - Took the initiative to create high-quality presentations (as well as texts of speeches) of port projects for presentation at meetings with foreign partners Due to the coronavirus pandemic, the closure of sea passenger borders and the lack of ship calls, the state refused to subsidize the project to create a cruise company, thus port is planned to be temporarily closed and the staff to be cut.

I joined this startup to develop an existing product on the international market (regions: USA, Western Europe, North Africa) Main responsibilities: - processing of incoming requests by phone and email - product development and improvement (high-quality site translation, design changes) - development of texts for the site - development of pricing and adaptation to different geo, as well as the creation of special offers (promotions) - creation of selling email newsletters (Mailchimp, Stripo) - search for new traffic channels to the site - generation of ideas - hypothesis testing using A/B, A/A/B tests - record-keeping of sales, participation in the development of CRM - website editing (HTML) - analysis of the effectiveness of tested hypotheses using Google Analytics, internal metrics, including by evaluating the profit received - interaction with site developers (frontend, backend), designer - monitoring the work of sales managers (2 people were unofficially my subordinates) - participation in the development of the IOS app - interview for hiring translators, analysts (outsourcing) Achievements: - together with the CEO, we created a high-quality competitive product - built interaction with clients - set up a sales funnel - created scripts for communicating with clients - created a " CRM " in Google Sheets, which was used as a basis for creating a full-fledged CRM on the site - developed pricing models based on the characteristics of customers from different geolocations - made a high-quality translation of the website - created regulatory documents in English (Terms & Agreement, Privacy Policy) - signed a contract with MaxBounty to attract traffic from certain geo sites - every week I was developing special offers, new advertising banners for the site (was creating images in Photoshop, Sketch) - increased net profit from $ 2,500 to $7,000 in 4 months - increased the conversion rate by 2.5 times (in spite of the traffic flow was reduced) - delegated a number of tasks to the developer, designer to test hypotheses and ideas - participated in the launch of the IOS app, which in the first 2 months brought a net profit of $10,000 (a marketer was engaged in setting up advertising channels for promotion in the AppStore)

I moved to this position from the sales Department for professional growth, as well as because of the management recommendation. The experience of communicating with clients became my advantage, as I knew the needs of clients well and could find the most effective ways to promote products from the marketing Department. Main responsibilities: - creation of targeted email newsletters (HTML, WordPress) - creation of email chains for 5 products - setting up of automated mailing via Mailchimp, Active Campaigns - collaboration with the site designer and layout designer - analysis of email chain using Google Analytics - analysis and evaluation of the effectiveness of texts (titles, images) using various metrics and A/B, A/A/B tests - creation of landing pages for promotion of events - creation of quarterly newsletters - creation of reports for analysis in the form of tables and graphs Achievements: - updated existing outdated email chains - identified the most effective texts and scenarios for sending emails - created new email chains for new products - implemented metrics for configuring end-to-end Analytics between marketing and sales departments - increased the” open rate "of emails by 20%," click rate " by 25% - increased attendance at product webinars by 40%

Main responsibilities: - Handling of warm leads via telephone, e-mail - Providing product demos - Hosting product webinars for an audience of up to 100 people - Processing of incoming requests from the site via the ZenDesk system - Communication was entirely in English (99% of clients were from the USA and Western Europe Achievements: - Moved to the Sales Department from the position of a technical writer (after a trial period) due to communication skills and fluent English - Studied the technical part of the product to conduct product demos without the help of the " solutions architect» department - Made several suggestions for the company's efficiency: 1. reworked the scripts of the dialogue with the client by changing the approach of "bull sales" to "listening to the needs and then offering the best solution" 2. suggested hosting separate product webinars for clients who just wanted to get info about products’ functionality. Thus sales managers started arranging product demos only for customers who were really interested in buying. The idea increased the efficiency of the Sales Department, 3. was the only employee of the sales Department hosting product webinars

I had a practice in a credit department of a bank.